In 2014 Active Hospitality Solutions Ltd was consulted by the owners of the Anchorage Hotel in Torquay on the current positioning of the hotel. The directors of the hotel were keen to consider whether the hotel should be repositioned from its current AA 2 star rating to a AA 3 star hotel.
We assisted in this exercise giving a view on the refurbishment and upgrades necessary to attain this , the benefits of such a repositioning and whether it would open up new better rated business sectors.
On our advice the hotel achieved a 3 star rating in time for the summer of 2015.
In late 2015, the owners of the Anchorage Hotel, Torquay invited AHS Ltd back the hotel to undertake a full and detailed review of their business. Our brief was to look at all aspects, ranging from the fabric of the building, quality of product, service styles, costs analysis and sales and marketing activities. After reviewing the business the owners were presented with our views in the form of a report and the outcomes discussed in detail with them.
The Anchorage embraced at least 90% of our recommendations and during 2016 they have seen their costs reduced significantly and their sales and profitability increase significantly.